Two questions, one prior.
- First the hurdle: is the word said at all? Reference-class base rates (shrunk through a Beta-Binomial ladder from speaker×format down to speaker, format, and global word rate) give P(occurs) without overfitting thin history.
- Then repetition: conditional on being said, a truncated negative-binomial layer models how many times, calibrated so E[N|N>0] matches history.
- The product prices binary "said" markets and count ladders (≥N times) from one coherent distribution instead of separate heuristics.